4ThePlayer Strengthens Position in US Market with Gaming Realms Distribution Deal

by Ciaran McEneaney - Thursday, September 30th, 2021 9:03

UK-based development studio, 4ThePlayer has agreed terms on a deal that will see its content integrated into Gaming Realms platform for distribution in the United States.

The deal will allow Gaming Realms to integrate 4ThePlayer’s best performing games into its platform while also allowing Gaming Realms’ partners to distribute the titles throughout the US. 4ThePlayer hopes to have at least one game ready for launch by the end of November with a further four to five expected in 2022.

4ThePlayer was co-founded by Chris Ash, Andrew Porter, and Henry McClean in 2018 in London. Since its launch the company’s games are now available in over 500 online casinos across the globe.

In a statement released on the 4ThePlayer website, Michael Buckley Executive Chairman of Gaming Realms confirmed that Ash would be stepping down from his role as a non-executive director of Gaming Realms with immediate effect. This is in accordance with corporate governance protocols as holding both roles could lead to a conflict of interest.

In the release, Buckley said:

“Chris joined the board back in 2019 and has provided valuable guidance and strategic advice to the executive management, which has helped to scale our licensing business.

“Given Chris is a significant shareholder of 4ThePlayer, it is right that he steps down from the board of Gaming Realms in line with our good corporate governance practice. On behalf of the company, I would like to thank Chris for the important contribution he has made to our success.

“At the same time, we are very excited to be adding a new revenue line to our business by building a selection of 4ThePlayer.com’s games into our platform.

“Their portfolio of games complements Gaming Realms’ own Slingo content, and their decision to partner with us highlights the strength of our distribution network in the US.”

Gaming Realms has made ‘exceptional progress’ during the first half of 2021 with the group actively pursuing opportunities for global growth. However, as is evidenced by the deal with 4ThePlayer, the US market remains a priority.

Total revenue for the period January 1st to June 30th increased by 50% from £5.2 million (€6.02/$6.98 million) to £7.7m (€8.91/$10.34 million).

Ciaran McEneaney

Ciaran has a decade of experience writing for some of the biggest names in the eSports, poker, and casino industries.