888 affiliates sent an email to their affiliate partners today advising that the brand (as well as William Hill and 777.com) will not be paying revenue share / CPA for customers in No 888 in Saudi Arabia, Kuwait, UAE, Bahrain, Qatar and Oman moving forwards.
The email sent to gambling affiliates read:
Dear Affiliate,
We want to inform you that, due to recent company decision, we will cease our collaboration with you in all Gulf Cooperation Council countries.The cessation will be effective from the 9th of January 2024. Please remove any references to 888/ WH / 777 from your websites or any other supported activity from this date.
This means that, from the 9th of January 2024 onwards, we will no longer pay for any traffic generated via your channels in Gulf Cooperation Council countries,
We would like you to be reminded that, as previously communicated, we will cease our collaboration in Norway and Peru for all brands 888/ WH/ 777. This will be effective from the 5th of January 2024.
If you have any questions, please do not hesitate to contact your personal account manager.
Just two days ago, the company announced the same news for Norway and Peru (where a new gambling bill comes into effect next month- requiring online operators to get a local license or exit).
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.