Gambling affiliates focusing on the US have been hit with a warning from BETMGM affiliates relating to Search Engine Optimization (SEO).
Targeting and optimizing for conversion-focused keywords relating to bonuses and bonus codes is forbidden according to BetMGM’s Affiliate Terms.
The email sent to affiliates read as follows:
Hello,
It has come to our attention that there has been an influx of SEO infractions which violate the terms of our agreement, specifically Section 10, Prohibited Activities.
As a reminder, you may not:
(k) optimize for search results including any individual or combination of the terms: “bonus,” “promo code,” “coupon code,” and any similar terms and their variations (including using the aforementioned terms and variations in URL names, webpage and article titles, backlinks, and meta-descriptions);We kindly request that if you are participating in any of the above, that you remove the aforementioned terms from your URL names, webpage and article titles, backlinks, and meta-descriptions immediately.
Failure to comply will result in withholding commissions and termination.
We appreciate your cooperation and continued promotion of BetMGM.Please get in touch with any questions.
Sincerely,Sarah Sabo
Head of Affiliates | BetMGM
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.