Bally’s Corporation has posted revenue of $657.5 million for the second quarter of this year, a 5.8% rise over the $621.7 million recorded in 2024.
It has been a year of global expansion for the firm under the banner ‘Bally’s 2.0’ and it now owns 19 land-based casinos across 11 US states, as well as operating online casinos and bingo in the UK through brands such as Virgin Games and Jackpotjoy.
Bally’s announced its second quarter results for 2025 on the back of acquiring four properties across three states from a merger with The Queen Casino & Entertainment in February.
Revenue from Bally’s Casinos & Resorts reflected that expanded property portfolio, reaching $393.3 million for Q2 2025, a 14.7% rise year-on-year.
Robust Online Revenues Despite Asia Exit
Online revenue from the UK showed growth of 8% over the same period in 2024, but overall International Interactive revenue showed a drop of 10.2%, totalling $206.1 million compared with $229.4 million last year.
However, those figures reflect the sale of Bally’s Asia interactive business in 2024 and excluding that region from overall results year-on-year, International Interactive revenue showed growth of 10%.
North America Interactive revenue returned a 21.5% increase, rising from $46.5 million last year to 56.5 million.
Despite the encouraging revenue trends, Bally’s recorded a net loss of $228.4 million, although that could be largely attributed to a $185.4 million tax provision.
Total assets stood at $7.79 billion, with liabilities of $7.15 billion by the end of the quarter, June 30, 2025.
Global Expansion As Bally’s 2.0
Robeson Reeves, Bally’s chief executive officer, highlighted further developments expected through 2025 as the company evolves into Bally’s 2.0.
That includes becoming a majorty shareholder in Intralot S.A. a Greek company that offers end-to-end systems for lottery management, online sports betting and interactive gaming.
“Our second quarter results reflect milestone achievements and marked progress on our continued business transformation as the new Bally’s 2.0,” Reeves said.
“Construction is in full swing at our permanent gaming and entertainment destination resort in Chicago.
“The resort will feature approximately 3,400 slots, 170-plus table games, a 500-room hotel tower, 3,000 seat theater, ten food and beverage venues and a river-side public park.
“In July, we announced a landmark agreement with Intralot S.A. to create a global gaming technology and services company in lottery and digital online gaming markets.
“Intralot S.A. will acquire Bally’s International Interactive business for €2.7 billion, inclusive of €1.530 billion cash and €1.136 billion of newly issued Intralot shares (873,707,073 shares, at an implied value of €1.30 per share).
“Following the transaction, Bally’s will become the majority shareholder of Intralot, while the cash proceeds are expected to enhance Bally’s liquidity and significantly reduce our 2028 secured debt.”
Bally’s is also one of the firms pitching for one of three New York City gaming licenses.
If successful, Bally’s plans to build and operate a $4 billion casino in the Bronx, at the site of the former Trump Golf Links.
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
