Sports betting and iGaming operator BetMGM has announced that it has agreed a partnership deal with the Boston Red Sox just ahead of the official launch of mobile sports betting in Massachusetts on Friday March 10th.
The agreement will see BetMGM become the Red Sox first ever official sports betting partner. As part of the deal, BetMGM signage will be featured at Fenway Park while the company will also have a suite at the stadium where it can host VIP fan experiences. Co-branded content will also be integrated across both the Red Sox’s and BetMGM’s digital and social platforms.
Speaking of the new partnership, Matt Prevost, Chief Revenue Officer at BetMGM said:
“The Red Sox are one of baseball’s most beloved organizations and we’re thrilled to bring BetMGM to their passionate fans. We look forward to working together to elevate the gameday experience in Boston.”
Troup Parkinson, Executive Vice President, Partnerships, Boston Red Sox added:
“The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts. Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner.”
The announcement comes just ahead of the planned launch of mobile sports betting in Massachusetts. It also comes shortly after the Massachusetts Gaming Control Board confirmed BetMGM as one of the operators ready for launch on March 10th.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.