Caesars Entertainment, Inc. has announced that it has agreed a deal to buy the operations of WynnBET’s Michigan iGaming business.
As part of the deal, the company has also agreed a long-term extension of iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians. This will give Caesars access to the Sault Tribe’s iGaming skins allowing existing customers to be transferred to Caesars own Michigan-based iGaming platform. The newly agreed extension is subject to regulatory approvals.
Speaking of the deal, Matt Sunderland, SVP & Chief iGaming Officer for Caesars Entertainment said:
“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play. We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan.”
Austin Lowes, Chairmperson of Sault Ste. Marie Tribe of Chippewa Indians added:
“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering.”
The Sault Tribe currently owns and operates Kewadin Casinos. This includes five land-based casinos located in Michigan.
Caesars has stated that at some point in the coming year, WynnBET’s full iGaming operations will be rebranded to one of Caesars own brands
Latest State Exit for WynnBET
Earlier this year, PENN Entertainment, Inc. agreed a deal with Wynn Interactive Holdings to take over its New York mobile sports betting license.
The news followed WynnBet’s exit from the Massachusetts sports betting market and the company statement that it would exit the majority of states it currently operates an online sportsbook in. Earlier this year, the company had intimated that New York was one of the states it was considering its position in.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.