Caesars Entertainment has announced that its sportsbook division has entered into a partnership with NYRA Bets (the online wagering platform of the New York Racing Association) that will see the launch of a new horse racing account wagering app.
The new app will be called Caesars Racebook and will use data from the NYRA Bets platform to provide gamblers with pari-mutuel wagering services on horse racing events from over 250 racetracks across the globe.
Available for download in spring of 2022, Caesars Racebook will also offers gamblers the additional features available through NYRA Bets such as race replays, handicapping insights, and expert analysis.
Speaking of the new app, Dan Shapiro, Senior Vice President and Chief Development Officer of Caesars Digital said:
“Following our successful roll out of Caesars Sportsbook, we’re delighted to launch Caesars Racebook in partnership with NYRA Bets. NYRA conducts world-class horse racing and NYRA Bets has access to the best horse racing content from around the world, including from Caesars-operated racetracks. We’re proud to support the horse racing industry while introducing the new Caesars Racebook app and Caesars Rewards to horse racing bettors.”
Dave O’Rourke, NYRA President & CEO added:
“NYRA considers it a core responsibility to grow the sport by increasing consumer access to world-class horse racing both in New York and around the country. Pairing the world-renowned Caesars brand with the rapidly growing NYRA Bets wagering platform is an ideal way to launch Caesars Racebook, which will soon deliver all the NYRA Bets tools and advantages to the Caesars customer base.”
NYRA Bets is currently available in 30 states and is continuing its expansion to reach more regulated US markets. The platform allows gamblers to place wagers from their home computer or a mobile device.
The new Racebook app will be a standalone app utilizing the NYRA Bets platform and will available on both Android and iOS devices. As with the Caesars sports betting app, users of the Racebook app will be able to avail of the Caesars Rewards program.
The news of the partnership deal and the new Racebook app comes after Caesars Sportsbook became NYRA’s official sports betting marketing partner in New York and the title sponsor of the NYRA Turf Triple Series at Belmont Park and Saratoga Race Course.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.