Caesars Entertainment, Inc. has announced that it has signed a deal to become the official casino and sports betting partner of the Chicago White Sox.
The partnership agreement will see Caesars use official White Sox logos and marks in its promotional material while also offering exclusive White Sox experiences to its customers through the company’s Caesars Rewards program. Caesars will also be allowed to place advertising on the White Sox right field board and left field video board.
Tom Reeg, CEO of Caesars Entertainment said of the deal:
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox. Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
The White Sox will also integrate Caesars logos into the team’s marketing drives and team merchandise while also allowing the direct White Sox-themed promotions through the sportsbook.
Brooks Boyer, White Sox chief revenue and marketing officer said:
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience. With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Caesars Sportsbook is currently operational in 24 states and jurisdictions with legal sports betting, 17 of which are mobile. The company also operates the largest number of retail sportsbooks in the United States.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.