Australian online bookmaker, BlueBet Holdings Ltd, has announced the launch of its ClutchBet sportsbook in the state of Colorado thanks to its partnership with The Wild Card Saloon & Casino.
This is the second state that ClutchBet is now available in following its successful launch in Iowa in August of 2022.
In its announcement, BlueBet noted that the successful rollout of its multijurisdictional website and mobile apps will now enable faster launches in future B2C jurisdictions. The company also noted that this will also facilitate its B2B Sportsbook-as-a-Solution model for US partners.
Speaking of the latest launch, BlueBet Chief Executive Officer, Bill Richmond, commented:
“We are excited to go live in Colorado, our second US state. It’s a homecoming for us, with ClutchBet’s headquarters located in downtown Denver. We’re really pleased with our progress in the US, as we move towards the next stage of our “Capital Lite” US market entry strategy.
Our US team has worked hard to deliver a memorable betting experience for our US customers, who have responded strongly to our differentiated brand, with initial uptake very encouraging. The multijurisdictional capability of our scalable proprietary technology platform enables us to expand faster in the US and to progress our B2B Sportsbook-as-a-Solution offer, which is attracting interest from potential partners.
I would like to congratulate and thank The Wild Card Saloon & Casino, our valued partners in Colorado, and the BlueBet team, who made this moment possible.”
BlueBet has also secured market access for both Louisiana and Indiana, with both states expected to go live in 2023.