Online gambling group Entain PLC has agreed a deal to acquire Israeli sports results application 365Scores for $150 million (€136.9 million).
In a statement, the company said that it had acquired 365Scores to help improve its interactive content for existing users of its sports betting brands. The acquisition also includes contingent payments of up to $10 million (€9.1 million).
Founded in 2012, 365Scores covers results of 10 sports and over 2,000 contests and tournaments across the globe and currently has over 15 million active users.
In its press release Entain stated:
The combination of 365scores’ deep expertise in data-driven sports media content alongside Entain’s global scale and market leading platform capabilities will provide customers with a broader offering of interactive content and experiences. The acquisition unlocks further growth opportunities and supports our global strategic ambitions.
This latest deal follows last year’s acquisition of five betting brands while it also expanded its operations into the Netherlands, Canada, and several markets in Europe.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.