iGaming startup BeyondPlay has announced that it has been acquired by FanDuel for an undisclosed sum.
The deal will see BeyondPlay’s jackpot management system and its multiplayer software will integrate into FanDuel’s online casino platform. The jackpot management system allows a casino to offer flexible and tailored jackpot campaigns while the multiplayer software allows player to share gaming sessions and pool stakes.
BeyondPlay is currently partnered with multiple major brands such as LeoVegas, Casumo, and ComeOn. The company also holds licences in Ontario, the United Kingdom, and Malta.
Speaking in a social media post announcing the deal BeyondPlay CEO Karolina Pelc said:
“As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale.
This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”
FanDuel Casino managing director Asaf Noifeld said of the deal:
“Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology.
We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”
Flutter-owned FanDuel Casino is now the second largest iGaming brand in the US by market share. In Q4 2023, its share had grown to 26%, up by 5% year-on-year.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.