Online sports betting and Daily Fantasy Sports operator FanDuel has announced an expansion to a multi-year partnership with the New York Yankees that will see it become the MLB team’s official sports betting partner.
Market leader is now the official sports betting partner of the Yankees
As part of the renewed partnership deal, FanDuel will continue to use the MLB team’s marks and will now offer premium VIP services at Yankee Stadium. Integrated right-field signage and rotational signage behind home plate during television broadcasts are also part of the renegotiated partnership agreement.
Speaking of the deal, Mike Raffensperger, CMO of FanDuel Group, said:
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team.
One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
Michael J. Tusiani, New York Yankees senior vice president, partnerships, added:
“We are very excited to be continuing our relationship with FanDuel—our Partner since 2020. We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
The news of the renewed partnership agreement comes after the announcement that FanDuel was named the exclusive sports betting partner of boxing champion Amanda Serrano prior to her title fight against Ireland’s Katie Taylor at New York’s Madison Square Garden, on April 30th.
The Serrano deal will see the boxer create unique content on her social profiles while she will also display the FanDuel logo on her trunks during the fight.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.