Major League Baseball (MLB) and FanDuel Group have announced a multi-year partnership that sees the sportsbook become a co-exclusive Official Sports Betting Partner of the MLB.
While FanDuel has worked with Major League Baseball as an Authorized Gaming Operator of the league since 2019, this new deal will allow FanDuel to incorporate official MLB branding and category designations in its products. This includes FanDuel’s Sportsbook, Daily Fantasy, and FanDuel Faceoff platforms, as well as in its promotional marketing.
Speaking of the deal, Kenny Gersh, MLB Executive Vice President, Media & Business Development said:
“As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly. These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”
Christian Genetski, President, FanDuel Group added:
“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball. Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager. We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”
The announcement comes shortly after FanDuel parent company Flutter Entertainment released its 2022 financial report revealing a loss of £305 million (€344/$365 million).
Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.