Golden Matrix Group (GMGI), through its game development division Expanse Studios, has officially entered the U.S. market, marking a significant milestone in its North American expansion strategy.
With the successful completion of this integration, Expanse Studios (owned by Meridianbet and part of the GMGI holding group) becomes a key player in the U.S. social casino gaming (sweepstakes) market, valued at $5.6 billion and projected by analysts to exceed $11 billion by the end of 2025.
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By integrating more than 50 of Expanse Studios’ most popular games, including innovative slots, crash games, and social casino games, the company has positioned itself as a leader in delivering high-quality content in the most competitive market in the gaming industry. This achievement further underscores Expanse Studios’ commitment to providing top-notch entertainment and exclusively expanding into the most robust and globally best-regulated markets.
Damjan Stamenkovic, CEO of Expanse Studios, stated:
“This is a significant step for Expanse Studios as we officially position ourselves in the U.S. market. Our games deliver a unique, high-quality experience that sets us apart in this extremely dynamic and fast-growing industry. North America is a key region for our global growth strategy, and we look forward with great ambition to the business opportunities that await us on this continent.”
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In the third quarter of 2024, Golden Matrix recorded an impressive revenue growth of 75% compared to the same period the previous year. Total revenue for the first half of the year increased by 41%, while gross profit rose by 31%.
The Golden Matrix Group includes:
- Meridianbet, one of the country’s oldest and fully licensed betting operator
- Expanse Studios, the fastest-growing iGaming studio in Europe for game development
- Rkings, a leading platform for physical and digital sweepstakes in the UK
- Classics for a Cause, the strongest brand in sweepstakes and loyalty businesses in Australia
- Mexplay, the most popular online casino platform in South America
- GM-AG, the largest global platform for developing and licensing gaming software solutions
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.