Following the announcement of its approval from the Alcohol and Gaming Commission of Ontario (AGCO), online sports betting company Pinnacle Sports will officially launch a legal Canada sportsbook, in Ontario on Wednesday October 26th.
While Pinnacle will first focus its efforts in Ontario on sports betting and eSports content, the company has said that it will launch online casino games at some point in the near future. Further sports betting content will also be provide at a later stage.
Speaking of the Paris Smith, CEO of Pinnacle, said:
“Wednesday’s launch is a major landmark for Pinnacle. As a result of our AGCO approval, we’re delighted to launch our new Pinnacle.ca site to showcase to Ontario bettors what sports betting can and should look like.
We want to give our customers a true and unique betting experience. At Pinnacle.ca, that means great odds on the sports Ontario bettors care about, a strong focus on responsible gambling, and the welcoming of both recreational customers and the sharpest professionals around.”
Pinnacle joins the Ontario iGaming market at a time when betting activity is on an upward trajectory. Earlier this month, iGaming Ontario released its quarterly data revealing that from July 1st through September 30th, licensed online iGaming platforms accepted CA$6.04 billion (€4.5 billion) in wagers. This was a 48% increase on the previous period.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.