Chicago-based iGaming company Rush Street Interactive (RSI) has announced that it has launched its RushBet online casino and sportsbook in Mexico.
Mexico launch follows successful 2018 Colombia debut
According to a press release issued on its website, residents in Mexico aged 18 or older can now sign up and place wagers on the RushBet platform through its website RushBet.mx and through its mobile apps on both iOS and Android.
Speaking of the launch, Richard Schwartz, Chief Executive Officer of RSI, said:
“We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community. We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top 3 in amounts wagered, have come to expect and appreciate.
At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support. That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”
RSI gained market access through a partnership deal with Mexican media company Grupo Multimedios. The two companies signed a 25-year deal that allows RSI to offer casino and sports betting products and services throughout the country. The deal also allows RSI to use the group’s media assets to promote its products.
Mr. Schwartz added:
“Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country. Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”
Angel Cong, Co-CEO of Multimedios, said:
“It is very exciting to launch with RSI and bring the first major U.S.-based online operator to Mexico. RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico. Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.