Smartsoft Gaming, a leading provider of non-traditional casino games has announced a partnership deal with sports betting and iGaming group Entain.
As part of the deal, Smartsoft will supply Entain with its portfolio of games including its flagship game JetX.
Smartsoft has a long-term exclusive partnership with one of Entain’s local brands Crystalbet —providing a variety of products, ranging from non-traditional casino games to slots, live casino, and board games. Building on this successful partnership, Smartsoft’s games are now live on Entain’s global, landmark iGaming brands including Bwin, Sportingbet, and PartyCasino among others.
Speaking of the company’s landmark partnership, Smartsoft’s Chief Executive Officer, Guram Gotsadze said:
“Smartsoft Gaming has built its reputation as a pioneer in non-traditional casino games, with a constant focus on innovation and user experience. Entain has been our great partner on a local scale and now having our games live on Entain brands globally is a fantastic opportunity and yet another endorsement that SmartSoft is the best-in-class”
According to Gotsadze, Smartsoft’s titles will elevate the non-traditional offerings of Entain to the next level. Along with games, Smartsoft will also provide its elaborate and unique promotion tools designed to attract players and boost their engagement while stimulating customer loyalty.
Gotsadze added that the partnership is a significant milestone in Smartsoft Gaming’s journey to global expansion in the iGaming world.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.