Liverpool-based StanleyBet Issues Bonds to Fund Sports Betting and Gaming Expansion in Romania

by Thomas Nielsen - Friday, July 23rd, 2021 9:03

Liverpool-based gaming group Stanleybet has announced that it plans to raise €2.5M to €4M in funds through a private placement of bonds denominated in Romanian Leu (RON). The unsubordinated and non-convertible bonds will have a maturity of 3 years with the placement running from July 27th to August 30th 2021.

Should the bonds be listed on the Bucharest Stock Exchange (BVB), Stanleybet would be the second gaming group to do so following Superbet’s bond listing in 2017.

The capital raised will be used to accelerate Stanleybet’s growth in Romania with funds earmarked for the optimization of the company’s existing online sports betting and gaming platform as well as the digitization of Stanleybet’s local network of sports betting agencies. The company also hopes to invest in mobile apps and to develop a network of premium agencies under the Stanleybet Plus name.

Stanleybet hopes that this investment in the local Romanian market will help the group achieve an annual turnover of at least €120M (RON 600M) and net profit of €16.5M (RON 83M) by 2024. 2021 forecasts predict that the company will achieve a turnover of €85M (RON 418M) — double 202o — and a net profit of €7.5M (RON 37.8M).

The bonds will be issued by Bucharest-based Stanleybet Capital, the holding company established last year with the purpose of developing the group’s business interests in Romania which include the brands/companies Stanleybet, Game World SRL, Game World Invest Westgate Romania SRL, WAP Holdings Romania SRL, and Megabet International SRL.

Thomas Nielsen

Thomas is an iGaming veteran with a background in poker and marketing.