Caesars Entertainment has today finalized the $4 billion purchase of William Hill. The deal means that the combined companies now have market access to sports betting in 18 states and jurisdictions with Caesars expecting that number to rise to 20 by the end of 2021.
Speaking in a press release to announce the completion of the deal, Tom Reeg, CEO of Caesars Entertainment said:
“We are thrilled to complete the acquisition of William Hill, combining two of the premier operations in the sports betting and iGaming industries under one roof. We look forward to announcing future sports partnerships that will drive long-term growth.”
In the press release Caesars also confirmed its intention to sell all non-US businesses owned by William Hill. This includes the company’s retail betting shops in the UK and international online divisions.
Private equity group Apollo Global Management was Caesars’ main competitor for the purchase of William Hill and is expected to make a bid for the brand’s non-US businesses. 888 Holdings have also intimated an interest in William Hill while Betfred could be a potential buyer for the company’s retail arm in the UK.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.