Following their £2.9bn ($3.7bn) acquisition of William Hill sportsbook in March 2021, Caesars Entertainment will reportedly sell UK and European William Hill betting shops & online businesses.
Approximately 1400 high-street William Hill bookmakers will be sold in what could be a deal worth as much as £1.5bn, the Telegraph has reported. William’s Hill’s UK and European online businesses will also form part of the sale.
According to the Telegraph, Apollo Global Management may be interested in buying the assets, having already attempted to purchase William Hill in 2020. Israeli Shaked Ventures, the group behind 888 Holdings is also rumored to be interested.
William Hill, founded in 1934, was one of the first UK operators to legally enter the US.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.