Carousel Group, the owner of sportsbetting.com, has joined forces with Caesars Entertainment in a 10-year partnership deal that will see its sportsbook launch in New Jersey, Indiana, and Iowa.
The news follows last year’s deal that saw the group partner with Johnny Nolon’s Casino to enter the US market and launch sportsbetting.com in Colorado.
The new partnership with Caesars could see the Carousel Group increase their addressable market from $109 million to around $1.8 billion. The deal will also see the group increase their target market in the US by 24.5 million people.
In addition to the launch of sportsbetting.com in New Jersey, Indiana, and Iowa, the deal with Caesars also allows Carousel to break into the lucrative online casino market.
Speaking of the deal Daniel Graetzer, President and CEO of Carousel Group, said:
“We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US.
“We look forward to working with both Caesars and the regulators to launch SportsBetting.com in New Jersey, Indiana and Iowa. We are also finalizing major updates to our products, including new mobile apps and a cutting-edge casino platform,”
Graetzer went on to add:
“Bettors continue to be more product savvy, which is why we built a user-centric tech company with full control over the user experience. Our design principles along with our in-house tech and operations will be the key to our long-term success in the US.”
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.