Genting UK to Drop Sports Betting and Move Online Casino to Amazon Prime Gaming Partner SkillOnNet

by Natasha Lyndon - Wednesday, August 25th, 2021 9:42


Genting UK has moved its online Genting Casino to a new platform provided by SkillOnNet in partnership with Prime Gaming. The move will see Genting expand its online reach across Europe with a specific focus on the UK, Swedish, Danish, German, and Maltese markets.

However, the UK-based operator owned by Genting Malaysia Bhds has decided to drop sports betting to focus primarily on online casino games.

Speaking of the new deal SkillOnNet’s Head of Corporate Development, Maor Nutkevitch said:

“The launch of Genting Casino on the SkillOnNet network aligns with our strategy of taking well-known brands and products with untapped potential and using our experience and expertise to turn them into market-leading online casinos. We have worked with Prime Gaming on similar projects in the past, in particular the launch of Slingo.com, and have enjoyed incredible success. I believe we will be able to replicate this with Genting Casino by once again elevating the player experience.”

GentingCasino.com will join brands such as MegaCasino.com, ICE36.com and Slingo.com who are also marketed by Prime Gaming while the SkillOnNet platform currently includes a portfolio of over 3,500 slots, table games, and live casino games from the industry’s leading iGaming providers.

Genting UK currently holds 32 UK casino licenses for land-based casinos. The company also owns Resorts World Birmingham while its online operations include GentingCasino.com and GentingBet.com. Both websites are currently offline as online casino operations are migrated to the new platform.

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.