DraftKings have announced that their current exclusive Daily Fantasy Sports (DFS) deal with the NFL has been expanded to now include Canada.
The original marketing and content deal signed in September 2019 saw DraftKings become the exclusive sponsor of the DFS category for the NFL. However, as groundbreaking as that deal was, it only allowed the brand to use NFL content and branding in the United States.
With the NFL and DFS both growing in popularity in Canada, DraftKings were eager to build on their current relationship with the league and increase the level of service they currently offer Canadian fans.
Speaking of the deal, Ezra Kucharz, Chief Business Officer at DraftKings said:
“The relationship we share with the NFL is important for DraftKings to provide customers a great experience.
This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”
In a press release, NFL Canada Director of Corporate Partnerships Gavin Kemp said:
“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL. As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”