DraftKings has become the second operator to open a sportsbook in the state of Virginia hot on the heels of FanDuel’s launch just last week.
Speaking after the announcement, co-founder and CEO Jason Robins said:
“Just in time for Super Bowl LV, we are thrilled to bring the DraftKings sports betting experience to Virginia with an abundance of betting options for fans.”
Since Virginia passed sports betting legislation in April 2020, as many as 14 betting brands are believed to have applied for licences to operate in the state. These include BetRivers, Unibet, and PointsBet who are all due to launch sometime in early 2021.
But aside from BetMGM who look set to launch by the end of January, DraftKings has stolen a march on the competition by launching prior to the much anticipated Super Bowl LV. This year’s NFL showpiece will see the Tampa Bay Buccaneers led by Tom Brady take on Patrick Mahomes’ Kansas City Chiefs in the first Super Bowl to be played by a team in their home stadium.
And according to a recent consumer research study carried out by DraftKings, Virginians are most likely to bet on the NFL first followed by the NBA and then College Football. So while the brand will offer bettors in Virginia the opportunity to bet on more than 250 sports leagues, it seems their January pre-Super Bowl launch was timed to perfection.