Entain has posted net gaming revenue of £2.63 billion ($3.34 billion) for the first half of this year, a 7% increase year-on-year or 10% on a constant currency basis.
Among Entain’s stable of brands are UK sports betting sites Ladbrokes and Coral, while the firm holds a 50% stake in US sports betting and online casino giants BetMGM.
The encouraging H1 2025 figures were supported by a healthy return from the UK & Ireland online market, which produced £565 million net gaming revenue (NGR), a rise of 21% on the £466.9 million generated in the first half of last year.
Gaming NGR for the region led the way with £417.6 million, up 23% on H1 2024’s £338.8 million, while Sports NGR increased 15% year-on-year with a return of £146.9 million.
Increasing Brand Visibility
The promising figures have landed at a time when Entain has strengthened the visibility of its UK-based brands.
Ladbrokes is the official betting partner of Premier League champions Liverpool in the UK and Ireland, while Coral has adopted a similar role for Tom Brady’s Birmingham City, who play in the second tier of English football.
Just this week Ladbrokes launched its Ladisfaction marketing campaign for the new Premier League season after Entain invested in hiring new creative partners, Atomic London, for the sports betting app.
Entain’s FY25 Guidance Upgraded
Entain released its 2025 interim results keen to highlight that H1 was ahead of expectations and that FY25 guidance had been upgraded.
Both Entain (3% NGR increase year-on-year, 6% on a constant currency basis) and BetMGM (35% increase on a constant currency basis) performed better than expected.
The firm expects BetMGM to achieve an EBITDA of $500m and beyond and overall online NGR to grow by 7% by the end of the year, with a group EBITDA guidance range of £1.1 billion to £1.15 billion ($1.48 billion to $1.55 billion).
Stella David, CEO of Entain, said: “I am delighted by the ongoing momentum and strong performance that both Entain and BetMGM have delivered in H1 2025.
“Entain’s transformation journey is well underway, gathering pace and is supported by our high-quality portfolio of iconic brands with podium positions in attractive markets.
“Our business is getting stronger, fitter and faster, with these results reinforcing our confidence in driving sustainable underlying growth and generating more than £0.5bn of cash annually in the medium term.”
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
