Greentube has taken further strides into South Africa’s gaming market through a new partnership with Hollywoodbets.
The NOVOMATIC Digital Gaming and Entertainment division made its debut in the country earlier this year, after signing a deal with independent operator Goldrush.
That partnership saw a selection of games from its Greentube Mynt platform being made available to players in the country for the first time.
In a press release today (August 19) issued from its Vienna headquarters, Greentube confirmed it had expanded its presence in the South African market with its Hollywoodbets collaboration.
That will open up a range of Novomatic’s and Greentube’s award-winning gaming portfolio to Hollywoodbets users, including Lucky Lady’s Charm Deluxe, Book of Ra Deluxe, and Sizzling Hot Deluxe.
Greentube has stated that South Africa remains a key market as it continues to expand into new territories.
Hollywoodbets In South Africa
Hollywoodbets is the industry leader in South Africa, offering a wide range of sports betting and iGaming opportunities.
It also has an extensive retail presence in KwaZulu-Natal, Gauteng, the Western Cape, the Eastern Cape, Limpopo, Mpumalanga, and the Free State.
Through its sports betting app it provides latest odds and offers on all major sports, including football, horse racing, cricket, rugby, golf, tennis, darts and American sports.
It also has a wide range of online casinos, slots and lotto games available for its users.
The operator has several active sponsorship deals within the territory, including the SAFA Women’s League, the top flight of women’s football in South Africa which is known as the Hollywoodbets Super League.
It’s brand reach extends outside of the country too.
In 2020 Hollywoodbets became the official betting partner of English Premier League club Brentford and has a front-of-shirt sponsorship deal with the London team that will continue through the 2025-26 season.
Reaction From Both Sides
Michael Bauer, CPO/CRO at Greentube, said: “Hollywoodbets is a renowned operator in the South African iGaming market and one that we are very excited to be partnering with.
This collaboration represents a key step in our regional growth strategy, and we’re thrilled to bring our premium content to an even broader audience through such a respected brand.”
Wayde Dorkin, Head of Product at Hollywoodbets, added: “At Hollywoodbets, our focus is on delivering world-class entertainment and exceptional value to our players.
Partnering with Greentube enables us to significantly enhance our slots offering with some of the most recognisable and engaging titles in the industry, further strengthening our position as South Africa’s leading gaming operator.”
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
