The Tampa Bay Buccaneers have announced Hard Rock Bet as their official sportsbook operator from the start of the 2025-26 season.
The multi-year deal sees the online casino and sportsbook become a Pewter Partner of the Buccaneers, the franchise’s highest partnership tier.
Hard Rock Bet is Florida’s only authorized online sports betting site and is also headquartered in Hollywood, Florida, so is seen as the ideal brand to be associated with the two-time Super Bowl champions, who play in Tampa.
Hard Rock Bet At The Bucs
The collaboration will see a range of exclusive betting offers and promotions available to Bucs fans on match days at Raymond James Stadium as well as on the Hard Rock Bet sports betting app.
Nick Menas, managing director of corporate strategy at Hard Rock Bet, said: “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
There will be marquee signage and promotions around the stadium as well as a series of digital and social media campaigns.
Bucs fans will also have access to special VIP experiences at Raymond James Stadium and at some of the franchise’s off-site events.
Buccaneers chief commercial officer Atul Khosla said: “We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans.
“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans.
“This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
Hard Rock Bet’s NFL And NBA Moves
In August 2016, Hard Rock secured the naming rights to what was originally the Joe Robbie Stadium in Miami Gardens, Florida, home to the two-time Super Bowl champions Miami Dolphins.
By doing so, Hard Rock became the first casino brand to achieve NFL stadium naming rights.
Florida state and the Seminole Tribe, operators of Hard Rock Bet, entered a 30-year Tribal Gaming Compact in 2021, which granted the Tribe exclusive rights to operate both retail and online sports betting in the state.
Hard Rock Bet opened its online sportsbook to everyone in Florida from December 2023 and in September 2024 it became the official sportsbook of Jacksonville Jaguars, giving it ties to the third and final NFL franchise based in the state.
In January, Hard Rock Bet became official sportsbook for three-time NBA champions Miami HEAT.
Hard Rock chairman Jim Allen received a lifetime achievement award in April of this year at the 28th Annual East Coast Gaming Congress.
Other sporting partnerships include deals with the NHL’s Florida Panthers and Daytona International Speedway.
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
