International Game Technology PLC (IGT) announced recently that it has signed a multi-year systems agreement with Red Earth Casino in Thermal, Calif. to displace a competing casino management system (CMS) with the award-winning IGT Advantage CMS.
After deploying IGT Advantage, Red Earth Casino will complete a full-floor systems-hardware upgrade with advanced Avento capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules, and take advantage of M5, the company’s content management platform that boosts player experience.
“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT Advantage CMS to meet the opportunities of today and the future,” said Nick Khin, IGT President, Global Gaming.
“In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction.”
Red Earth Casino’s CMS Deployment To Include IGT Advantage’s FloorNet Architecture, IGT SystemWatch
Red Earth Casino’s CMS deployment will include IGT’s most recent systems advancements, such as IGT Advantage’s new FloorNet architecture and IGT SystemWatch.
FloorNet features a “message bus” design that elevates system performance and uptime, while SystemWatch provides 24/7 system monitoring.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT Advantage casino management system,” said Michael J. Broderick, Red Earth Casino General Manager.
“The versatility of IGT Advantage and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming.”
Red Earth Casino Is Owned, Operated By The Torres Martinez Desert Cahuilla Indians
IGT delivers entertaining and responsible gaming experiences for players across all regulated segments, including lotteries, sports betting, gaming machines, and gambling online casino games.
The company has established relationships with governments and regulators in more than 100 jurisdictions around the world, and it operates under the highest standards of service and integrity.
Red Earth Casino is located in Thermal, Calif., on Highway 86 between Indio and Brawley, just north of Salton Sea Beach. The facility is Southern California’s premier gaming and entertainment destination.
Proudly owned and operated by the Torres Martinez Desert Cahuilla Indians through the Torres Martinez Gaming Corporation, Red Earth Casino features over 350 slot and gaming machines, multiple dining options, and top-tier amenities.
Jose is an iGaming analyst with wide experience within the sector. He has been working as content writer on casino and betting websites for more than 10 years, contributing on websites like Pokerlistings, Casinobee, Betpack among others, sharing his insights and perspective for the future ofthe iGaming market.
