Kindred Group has launched its Unibet sportsbook in Virginia in partnership with gambling platform provider Pala Interactive. The launch follows last week’s news that Unibet had been awarded a direct market access mobile sports betting permit in Virginia.
Kindred made the decision to use Pala Interactive’s online gambling platform to run its sportsbook in Virginia following their successful collaboration in Pennsylvania and Indiana.
While Kindred has secured agreements for Unibet to launch sportsbooks in another eight states, it’s unclear how many will involve Pala. However, Kindred Group senior vice president Manu Stan was quite positive about the current partnership saying:
“We are thrilled to launch Unibet in Virginia and to continue to provide a safe, secure and fantastic entertainment service in our fourth US state. Pala Interactive has proven once again to be a reliable partner delivering our launch on time.”
In a press release, Jim Ryan, CEO of Pala Interactive stated:
“We are delighted to continue providing Kindred Group with our online gaming platform in the U.S. marketplace and look forward to delivering for them in further States. The Virginia launch represents the sixth U.S. state in which Pala’s online gaming platform is serving the needs of a number of the market’s best operators.”
The Virginia launch follows an announcement by Kindred that the group reported double-digit growth in its Q1 financial results.
Affiliates can promote Unibet poker, casino and sportsbook via the Unibet affiliate program.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.