Ladbrokes is kicking off the English Premier League season with the launch of a new UK brand platform, Ladisfaction, promoted in conjunction with newly appointed lead creative agency, Atomic London.
The popular UK betting site is heralding the new platform with a series of television and radio advertisements and digital activations, timed to coincide with the return of top-flight football in England.
The 2025-26 Premier League season gets underway again on Friday, August 15, with Liverpool at home to Bournemouth at 8pm UK time.
That’s Ladisfaction Brand Platform
The TV spots focus on three offerings available to Ladbrokes users, Bet Builder, LadBucks Choices and Play Safe tools.
Atomic London say these will “bring That’s Ladisfaction to life with humour, humanity and an element of surprise.”
The roll-out will be across all media, with adverts for the popular sports betting app on TV, radio, streaming services, digital, paid social and influencer collaborations and out-of-home advertising such as billboards and posters.
Ladrokes brand owners Entain Group hired Atomic London in June after the company’s creative pitch beat off competition from VCCP Blue and St Luke’s.
They replaced Neverland, who had been official creative lead for Ladbrokes since 2021.
Charlotte Emery, chief marketing officer at Entain told Campaign UK (subscription needed): “Ladbrokes is a leading brand in the UK with incredible heritage and very passionate customers.
“We wanted our creative platform to put Ladbrokes back at the heart of British betting and gaming culture and showcase a brand that is relatable, funny and surprising.”
Jon Goulding, CEO of Atomic London, added: “We and the Ladbrokes team were united in a vision to create a campaign that was a million miles from the sea of sameness that engulfs the category and spoke of the unique personal experience Ladbrokes offers.
“A campaign that would live everywhere, build and evolve over time, and have the impact to return Ladbrokes to its rightful place as the country’s No 1 betting and gaming brand.”
LadBucks TV Advert Banned
Ladbrokes found itself in hot water with the UK’s Advertising Standards Authority (ASA) in June.
Two complaints were made to the ASA stating that the firm’s LadBucks game currency was too similar to Fortnite V-Bucks, and therefore its TV advertising would appeal to individuals aged under 18.
LadBucks are brand tokens that Ladbrokes users can collect for free from selected promotions, and which can then be redeemed for offers within the LadBucks Store, or used to spin on the LadBucks Arcade.
The ASA upheld the complaints and ruled that the TV and video on demand advertisements, originally aired in December 2024, should not appear again.
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
