Las Vegas Luxor eSports Arena Naming deal extended for HyperX

by Thomas Nielsen - Thursday, January 14th, 2021 11:28


Luxor Hotel and Casino has announced a multi-year deal which sees computer hardware company HyperX Gaming retain naming rights for the group’s Esports Arena at the Luxor Hotel in Las Vegas.

The announcement was made during CES 2021, the largest technology show in the U.S. – which has moved online this year due to the COVID-19 pandemic.

The multi-year deal with Allied Esports means that HyperX will receive prominent brand visibility – in and out of venue as well as integrated into content & channels such as social-media platforms like TikTok, Facebook and Twitter.

As well as naming rights for the venue, HyperX will gain exposure by featuring their branding on gaming peripherals and hardware (mice, keyboards, mics,) for tournaments running at the arena and for special events and daily play.

“HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community,” -Daniel Kelley, HyperX director of marketing.

Thomas Nielsen

Thomas is an iGaming veteran with a background in poker and marketing.