Legendary jockey Frankie Dettori has landed a role as global ambassador for leading betting platform Stake.
Dettori, 54 is widely regarded as one of the greatest riders of all-time and enjoyed a decorated career in Europe from 1987 to 2023 – winning 23 British Classics and a total of 287 Group 1 races to date.
In December 2022, the Italian announced he would be retiring at the end of the following season but the next October he changed his mind and moved to California to pursue a new venture in the United States and on the international circuit.
Dettori expressed his excitement and eagerness to get started with the crypto sportsbook giant who have taken the industry by storm since its inception in 2017.
“I am really excited to be working with Stake and to be part of such a refreshing and dynamic team.
“They are a hugely recognisable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next!”
Dettori was recently in action at Churchill Downs on Derby Week, picking up three rides but failed to win on each. He did not have a mount in the Kentucky Derby, which attracted the largest amount of betting handle in the race’s history.
Who Are Stake’s Global Ambassadors?
Dettori is the newest addition to Stake’s illustrious roster of brand ambassadors which includes:
- Sergio Aguero (soccer)
- Israel Adesanya (MMA)
- Drake (music)
- Everton Football Club (soccer)
- Alex Pereira (MMA)
- Alexandre Pantoja (MMA)
- Valentina Shevchenko (MMA)
- Merab Dvalishvili (MMA)
- Sauber Motorsport (Formula One)
Stake’s Chief Marketing Officer Akhil Sarin said:
“Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport.
“His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him on to the Stake roster.”
Dettori’s success saw him become a pop culture icon in Europe and attracted eyes to horse racing that never would have glanced towards the sport before.
At the peak of his fame he presented on national TV in Britain, featured on reality shows, created his own range of Italian-style foods and opened a chain of restaurants in London.
On Santa Anita Derby Day last year, Dettori rode six consecutive winners which came at cumulative odds of more than 77,000-1.
In September 1996 at the British Festival of Racing, Dettori birthed the ‘magnificent seven’ as he won all seven races on the card at combined odds of 25,095-1 – costing the betting industry around £40 million.
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Joe Lyons is a betting industry writer for GamblingIndustryNews with years of experience on reputable gambling websites. Joe specialises in long form content in the world of sports betting and gambling. Joe is recognised as an expert in sports fields such as horse racing, soccer, NFL and NBA.
