Midnite has become the official partner of The Sun Dream Team, the UK’s largest commercial fantasy football game.
The UK sportsbook and online casino prides itself on the fact it’s “not your granddad’s bookie” as it attempts to challenge the long-established brands in the UK sports betting market.
The Sun Dream Team announced it had joined forces with Midnite to “transform fantasy football”.
As official partner of Dream Team, Midnite will be able to run ads for special betting offers on The Sun Dream Team’s website and the UK sports betting site’s branding will appear within the league artworks.
What Is The Sun Dream Team?
The Sun Dream Team is a fantasy football game that can be played via Dream Team’s app or online via its dedicated website.
Player’s pick their fantasy team from the real-world squads from the English Premier League and have to name a starting XI before each gameweek.
It is free to enter and for the 2025-26 season there is a top prize of £60,000 and an overall prize pool of £100,000.
Place prizes are:
- 1st: £60,000
- 2nd: £15,000
- 3rd: £5,000
- 4th: £3,000
- 5th: £2,000
- 6th – 10th: £1,000 each
In addition, there is a £250 weekly prize for the manager who has earned the most points and there will be an additional £5,000 pot to be won in the second half of the season via the Second Shot League.
As an incentive to sign up, there will be a £5,000 prize draw conducted among all entrants to gameweek one.
Reaction From The Sun And Midnite
Owen Griffiths, The Sun’s commercial revenue director, said: “As we look forward to the 2025-2026 Football season, we’re delighted to partner with Midnite and offer fans the ultimate cash reward and an alternative way to interact with their favourite players in the biggest football league in the world.
“The Sun Dream Team is an important part of our identity, and this collaboration will enable fans to fully utilise all we have to offer, while also providing Midnite a new audience to strengthen its position as a disruptor brand in the market.”
Ryan Murton, Midnite VP of commercial, said: “We are incredibly proud to partner with The Sun for Dream Team.
“The competition is a true institution in fantasy football, with a long history of engaging millions of fans.
“As a challenger brand, this partnership is a significant milestone for Midnite and a testament to our commitment to disrupting the market.
“We look forward to delivering a truly best-in-class fantasy experience, blending The Sun’s heritage with our cutting-edge, proprietary technology for a new generation of players.”
Luke Gough, betting sales director at The Sun, added: “We are thrilled to be partnering with Midnite for the 25-26 season.
“This partnership is an incredible opportunity to combine Midnite’s innovative bookmaker platform with the iconic fantasy football experience that Sun Dream Team offers.
“Together, we’re creating something unique for football fans, providing them with new ways to engage, compete, and enjoy the games they love.”
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
