The UK Gambling Commission has released new consumer protection guidance to ensure that all online gambling businesses are compliant with new rules that are due to come into effect on September 12th 2022.
The new rules were announced in April 2022 and are designed to ensure that online gambling companies take more responsibility for identifying customers who are at risk and show signs of problem gambling.
The new guidance complements the existing information on compliance that was previously issued during the global pandemic.
According to the Commission’s announcement, the new guidance covers:
- how to identify vulnerable customers
- the indicators of harm to look out for
- acceptable uses of automated systems and processes
- evaluating the impact of customer interactions
Speaking of the new guidance, Gambling Commission Chief Executive Andrew Rhodes said:
“Operators must take account of this guidance ahead of the stronger requirements coming into effect. We are giving the industry time to prepare for the changes and expect full compliance by September. Every gambling business has a role to play to prevent gambling harm and this guidance makes clear what we expect to see, which will be supported with enforcement action should we need it.
In the current context, including the rise in the cost of living, it is more important than ever for operators to meet these requirements to identify customers at risk of harm.”
The announcement adds that the Commission will soon launch a consultation on three key areas for consumers at risk. These include binge gambling, unaffordable losses, and potential risks for those who are financially vulnerable.
The new guidance is available at the Gambling Commission website until the implementation of the new rules on September 12th, 2022.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.