SBK has been announced as the official UK betting partner of English Football League club Huddersfield Town for the 2025-26 season.
The West Yorkshire club play in the third tier of English football and have become the latest name added to SBK’s growing catalogue of football partnerships.
As well as its sportsbook offering, the UK betting site will also be involved in a range of activations across Huddersfield’s social media channels and collaborate on a new club podcast.
The sports betting app’s branding will also feature prominently around Huddersfield’s Accu Stadium.
Huddersfield got their League One campaign off to a flying start last weekend with a 3-0 win at home against Leyton Orient.
This latest deal was brokered by Strive Sponsorship, the sports marketing consultancy, who have worked with SBK and parent company Smarkets to secure a range of partnerships within the footballing arena.
SBK’s Football Partnerships
At the end of July, SBK became the official betting partner of Bradford City, another League One club based in West Yorkshire.
In a similar arrangement to Huddersfield, SBK will be involved in creating a club podcast with exclusive access to Bradford City players, past and present.
🤝 We’re delighted to announce a new partnership with @SBK, who become the Club’s Official UK Betting Partner for the 2025/26 season!
Comments from Huddersfield Town Business Development Manager Dan Wilczynski 💬#htafc
— Huddersfield Town (@htafc) August 5, 2025
Over the summer, Premier League Bournemouth announced that SBK would be its official training kit sponsor for 2025-26 in a deal that also included the promise of some digital collaborations.
A further partnership was announced by League One club Blackpool, based in Lancashire, who revealed that SBK branding would feature around their stadium at Bloomfield Road and, as with its other collaborations, there would be a new club podcast on the horizon.
Last season, SBK agreed a two-year deal to become official sleeve sponsors of Scottish Premier League club Hibernian, which will run through to the end of 2025-26.
What Do SBK Offer?
SBK’s whole operation is based on sports betting around real events and the company makes a great play of the fact that it is not distracted by having to offer digital games such as roulette, bingo or an online casino to its users.
Under the mantra “sports betting for sports fans”, SBK can offer some of the best odds on the sporting market because they are powered by the Smarkets exchange.
To drive more transparency in betting, SBK has a unique price comparison feature which shows how their odds compare against the seven biggest bookmakers in Britain, so bettors can see where the best value lies.
Official Reaction To The SBK-Huddersfield Partnership
Dan Wilczynski, Huddersfield Town’s business development manager, said: “We’re pleased to welcome SBK as our Official UK Betting Partner for the 2025/26 season.
“It’s great to have them on board and we’re looking forward to working together across what we hope will be a successful campaign both on and off the pitch.”
SBK’s marketing director, Adam Baylis, said: “We’re delighted to have SBK partnering with Huddersfield Town this season.
“It was fantastic to see the Terriers get off to a winning start on Saturday [against Orient on the opening day of the season] and we look forward to supporting the team and its fans throughout what we hope will be a truly exciting campaign.”
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
