ToonieBet, an online casino for players across Ontario, announced Thursday a new strategic partnership with the NHL’s Ottawa Senators. The collaboration makes ToonieBet the Senators’ official online casino partner.
Launched in April 2024, ToonieBet is part of Soft2Bet, an iGaming company that provides casino and sports betting software solutions to 19 global brands, including Ontario.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, said:
“Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
Through this partnership, fans will have the chance to win Senators merchandise and tickets as ToonieBet continues to grow its brand via in-arena branding, regional broadcast coverage, and digital promotions.
ToonieBet In-Arena Rink Board Signage Will Be Visible At The Canadian Tire Centre During Senators Games
Key highlights of ToonieBet’s partnership with the Senators will include:
- Digital inventory throughout the Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-arena rink board signage for home games
- In-rink board signage for home games
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- Virtual slot signage for several games
Martin Ballard, VP Corporate Partnerships for Ottawa Senators, added:
“We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Soft2Bet is mostly known for its Motivational Engineering Gaming Application (MEGA), which enhances retention and engagement. ToonieBet offers its online casino platform to players in Ottawa and across Ontario.
The Senators play at the Canadian Tire Centre in Kanata. The arena opened in 1996 and was originally known as The Palladium. With standing room included, the arena holds 19,344 people.
Jose is an iGaming analyst with wide experience within the sector. He has been working as content writer on casino and betting websites for more than 10 years, contributing on websites like Pokerlistings, Casinobee, Betpack among others, sharing his insights and perspective for the future ofthe iGaming market.
