NFL franchise, the Cincinnati Bengals announced a multi-year partnership with Betfred that will see the UK sports betting provider become the team’s official sports betting partner.
Speaking of the partnership, Brian Sells, Bengals Vice President and Chief Marketing Officer said:
“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans. We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”
Mark Stebbings, Betfred Group Chief Operating Officer added:
“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future. The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year.”
Legal sports betting in Ohio will launch on January 1st, 2023. Betfred plans to be ready for launch pending regulatory approval. According to the agreement, the partnership will include fan engagement activities, ongoing promotions, and free-to-play gaming opportunities.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.