Paragon Casino has announced a partnership deal with Betfred Sports that will see the sports betting operator launch a retail sportsbook in Central Louisiana. The sportsbook is set to accept its first bets on Thursday October 6th at 3 p.m. CST.
The new sportsbook will be located in the casino resort’s Draft Room and will be the first of its kind in the Louisiana sports betting market.
Speaking of the partnership. general manager of Paragon Casino Resort, Marshall Sampson, Sr., said:
“Our partnership with Betfred Sports marks a new chapter for Paragon – which has always been a source of pride for Marksville and the people of Louisiana. With this new partnership, I hope visitors from across the region will have the chance to experience it for themselves. Together, we are offering a first-class sports betting platform and venue that will make Paragon Casino Resort the place to bet and watch games in Louisiana.”
Mark Stebbings, Betfred Group chief operating officer, went on to add:
“Louisiana is an exciting opportunity for Betfred Sports to continue its expansion in the U.S. after successful launches in Iowa, Colorado and Pennsylvania. We look forward to utilizing our 50 years of bookmaking experience with our fantastic partner, Paragon Casino Resort, to bring the best sports betting experience to bettors in the state.”
The Draft Room is a new addition to the Paragon Casino and includes theater-style seating, a video wall, 112 individual TVS, and betting windows and kiosks.
Chairman Marshall Pierite of the Tunica-Biloxi Tribe, owner of Paragon Casino Resort said:
“As a native Louisianan and Chairman of the Tunica-Biloxi Tribe of Louisiana, I am thrilled to help usher in sports betting to our state. This partnership with Betfred Sports promises continued success for Paragon as we continue our mission to provide a first-class gaming destination and vacation experience to our neighbors and guests coming to Central Louisiana.”
News of the partnership deal and new sportsbook comes as the state prepares to launch its sports betting industry. Sports betting in Louisiana has been in the works for some time now following the signing of two bills back in early June. Although it was hoped that the industry could launch prior to the NFL season’s start date, slight delays in the regulatory process meant that an early October launch was more realistic.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.