BetMGM has taken its first major step into women’s sports by announcing a partnership with the two-time WNBA champion Las Vegas Aces.
Since its inception in 2018, BetMGM has grown into of the biggest online casinos in the USA and Europe and now acts as an industry leader in iGaming.
Widely regarded as one of the most popular sports betting apps, BetMGM reached an agreement with the Aces until 2027 to mark their first major collaboration with a women’s sports franchise.
BetMGM Branding To Feature At Michelob ULTRA Arena & On Aces Social Media Platforms
BetMGM’s logo will now be prominent at the Aces’ Michelob ULTRA Arena on the Las Vegas Strip in Paradise, Nevada as well as across all of the team’s social media platforms.
Players with BetMGM will also have the opportunity for courtside access to pre-game shootarounds and luxury VIP seating at Aces home games.
Nevada sports betting was legalized in March 1931 and the state became the first to allow online bets in 2010 – as well as being the only state with legal sportsbooks until 2018.
BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season, so look out for commercials on nationally televised broadcasts.
The exclusive sports betting partner to MGM Resorts nationwide is set to introduce a WNBA-branded online slot game in the near future too – the first of its kind.
BetMGM’s CEO Adam Greenblatt said: “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces.
“Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.”
BetMGM Will Donate $50 To Charity For Every Aces Steal At Home
The company vowed to donate $50 to the Just One Project to provide meals to food-insecure families for every Aces steal at the Michelob ULTRA Arena.
The project, a cornerstone non profit committed to increasing access to food, resources and supportive services in Southwest Nevada, announced its partnership with BetMGM in front of The Fountains of Bellagio.
BetMGM is dipping its toe into the WNBA market that continues to grow exponentially year-over-year, with the firm enjoying a 133% uptake in bets during the 2024 campaign.
Joe Lyons is a betting industry writer for GamblingIndustryNews with years of experience on reputable gambling websites. Joe specialises in long form content in the world of sports betting and gambling. Joe is recognised as an expert in sports fields such as horse racing, soccer, NFL and NBA.
