Australian sports betting provider BlueBet has announced that it has secured market access in Indiana, the fourth state its B2C brand ClutchBet will launch in over the coming year.
Company poised to launch ClutchBet sportsbook in Iowa, Colorado, Louisiana, and Indiana
The company has signed a 10-year market access agreement with Caesars Entertainment through its Horseshoe Hammond casino. As part of the deal, BlueBet will launch its ClutchBet sportsbook brand in the state pending regulatory approval.
The deal now sees BlueBet have market access for Iowa, Colorado, Louisiana, and Indiana. The company hopes to accept its first sports wagers in Iowa in the coming weeks while Colorado and Louisiana are expected to follow in Q2 of FY23. ClutchBet is scheduled for launch in Indiana in H2 of FY23.
Speaking of the deal, BlueBet CEO, Bill Richmond said:
“We are excited to announce our agreement with Horseshoe Hammond, part of the Caesars Entertainment stable, to secure market access to Indiana, one of the US’s major sporting markets.
BlueBet now has market access in four US states, which provides a strong platform to roll out our B2C brand, ClutchBet, and demonstrated the capability of our technology and team to run profitable sportsbooks in the US.
There is no shortage of opportunities for further B2C expansion in the US, but out focus and capital are pointed firmly towards executing our initial four states as we seek partners for our Sportsbook-as-a-Solution B2B offer.
The size of the opportunity in the US continues to grow with Americans having bet $125 billion on sports in the four years since legislation.”
Richmond also added:
“We are well funded to execute our Capital Lite US market entry strategy and remian highly confident in our ability to capture this huge market opportunity”
Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.