Caesars Entertainment has announced that it has agreed a partnership deal with the Fiesta Bowl Organization creating the first ever sports betting and fantasy gaming partnership for a college football Bowl game.
The news comes as Arizona is set to launch both its sports betting and Daily Fantasy Sports (DFS) industries in the coming weeks.
Speaking of the deal, Fiesta Bowl Chief Marketing Officer Jose Moreno said:
“This is a new frontier in the college football space, and the Fiesta Bowl is again out in front with this fan-focused partnership. There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and a creativity toward setting a new standard. We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”
Once the sports betting industry kicks off in time for the football season, Caesars will have immediate access to the state’s college football fans and will be perfectly positioned to provide them with odds for all college games that do not include an Arizona-based team.
The deal will also see Caesars host fan lounges at stadiums for both the PlayStation Fiesta Bowl and the Guaranteed Rate Bowl. The company will also become the title partner of the PlayStation Fiesta Bowl pregame parties.
Dan Shapiro, Chief Development Officer of Caesars Digital said:
“We’re thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices. These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”
Sports betting is expected to launch in Arizona on the first day of the NFL season on September 9th this year while DFS is expected to launch on the 28th August.