The Iowa Racing and Gaming Commission has approved a mobile sports betting license for ClutchBet, the newly-launched US-facing brand of Australian bookmaker BlueBet.
According to a BlueBet announcement, the Commission approved its application to operate under the ClutchBet brand. While the company has also secured market access in Indiana, Louisiana, and Colorado, Iowa will be the first state where the brand goes live in line with its ‘Capital Lite’ US market entry strategy.
Speaking of the license approval, BlueBet Chief Executive Officer, Bill Richmond, said:
“We are excited to announce that BlueBet is now officially live in the US after being licenced to operate by the Iowa Racing and Gaming Commission. We are preparing to take our first bets in Iowa under our ClutchBet brand. This is a huge moment in BlueBet’s history, and we are thrilled to bring our sportsbook to Iowa sports fans who we are confident will respond well to our mobile first online offering and differentiated market positioning.
This continues our “Capital Lite” US market entry strategy, as we initially launch our ClutchBet sportsbook into our initial four states while now also focusing on securing B2B partners for the second stage being our white labelled Sportsbook-as-a-Solution offer.
He went on to add:
“I would like to thank everybody who has made this moment possible, including our BlueBet team and valued partners in Iowa, the Dubuque Racing Association.”
BlueBet first announced the launch of its US ClutchBet brand in June of this year.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.