Fubo Gaming, a subsidiary of live TV streaming platform FuboTV Inc. has announced the launch of Fubo Sportsbook in New Jersey.
Fubo is also available in Arizona and Iowa
The news comes following the successful completion of the soft play phase of the New Jersey Division of Gaming Enforcement’s regulatory process.
According to the company’s press release, Fubo will be the first company to run both a complete live sports streaming service and sports betting platform under one brand. This will allow the company to integrate betting options into its live streaming platform through a ‘Watch and Wager’ feature. The mobile sports betting platform can be accessed via iOS or Android Betting apps or through the Fubo Sportsbook website.
Speaking of the launch, Scott Butera, president of Fubo Gaming said:
“Launching Fubo Sportsbook in New Jersey is an important early step in the development of our integrated platform, which includes a recently improved user experience and enhanced product capabilities. As one of the largest and most established sports betting markets in the U.S., New Jersey will allow Fubo to analyze and efficiently develop the most engaging product features that are focused on driving streaming customers into wagering. New Jersey is known for having deeply passionate sports fans, who, we believe, will enjoy our one-of-a-kind immersive sports wagering and viewing experience in time for football season.”
David Gandler, co-founder and CEO, FuboTV added:
“An integrated wagering platform, offering both live video and a sportsbook, is, we believe, the best gaming experience for consumers. Today’s launch marks an important milestone for Fubo Sportsbook. Our book is now available in three states, including one of the top wagering markets in the country, just 10 months after launching our first. We remain committed to interactive wagering and continue to explore potential partnership opportunities for Fubo Sportsbook.”
The launch in New Jersey was made possible thanks to an agreement with Caesars Entertainment.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.