With 2.9m followers on Instagram, and with a bio that reads “OG Insta golf girl” – Paige Spiranac is perhaps golf’s most influential digital media personality.
US Sportsbook PointsBet has announced that Spiranac will move into the sports betting world to work as the new, global lead on-air talent and brand ambassador for PointsBet while the company continues to grow in the U.S.
Part of the deal involves Spiranac taking on share equity in the company.
Today is a very exciting day for the company as we welcome Paige, the No. 1 most followed and interacted with golf personality on social media in the world, into the PointsBet family… Paige is known for her work ethic and ability to stand out in a sea of sameness, which very much embodies the DNA of PointsBet and our mandate to deliver the fastest and most differentiated way to wager in the legal sports betting market. We will look to deeply integrate Paige across our portfolio of brand channels, including linear and digital content, whilst unlocking unique ways to weave PointsBet into her social media universe as she strives to conquer sports betting and introduce it to her audience.
– Johnny Aitken, US CEO of PointsBet
Spiranac is enthusiastic about the partnership, and the future of sportsbetting in the USA.
I believe that sports betting is central to how fans will engage and consume live sports moving forward.. I love connecting with my community on social media and I know this category will be a fun, new way to get my audience more involved with not only golf, but all sports. I truly believe in what we’re building at PointsBet and I’m thrilled to be a part of this team.
– Paige Spiranac.
Yesterday we reported that NBA hall-of-famer Shaquille O’Neal has signed a deal with PointsBet as a brand ambassador in Australia.