Influencer-turned athlete Jake Paul has announced the launch of a new micro sports betting platform Betr.
Backed by SimpleBet technology, Betr will first focus on free-to-play micro sports wagers and will be available in all 50 states.
Betr is launching the world’s first micro-betting focused app, unbundling the micro-betting UX by making it the core product experience and delivering it in a simple, intuitive UI layer that anyone can understand. Our objective is to become the consumer company, product, and brand synonymous with micro-betting — and ultimately the category defining real money gaming consumer business in the U.S.
Given the convergence of sports betting & sports media, and how the latter is just as antiquated as the former, we are also launching a media company, led by Jake Paul. Jake has quickly become the world’s most disruptive athlete-influencer, single-handedly driving interest in boxing through his 70M followers on social media, where he gained fame as a top 5 global creator and YouTuber. Jake has become one of the world’s most searched public figures on Google and is now one of the world’s highest paid athletes. And he is probably the smartest marketing mind I have ever met. I can’t think of a better partner to build Betr with as we capture not just brand awareness, but brand affinity — and bring Betr to the next generation of sports fans.
We are assembling a world class team to build Betr with us. Alex Ursa is Betr Head of Product, joining us from FanDuel where he helped build their sports betting & casino businesses into the clear market leader. Mike Denevi is Betr Head of Media, joining us from Bleacher Report where he helped build BR Betting into the top sports betting media brand on social. Ashwin Krishnan, Jake Strasser, Bradley Gabel, Victor Pires, Caroline McDonald, and Derek Sullivan are also on the founding team — most of whom have picked up their lives and moved to Miami to build Betr with us. We are hiring across the board and if you are still reading this, I hope you give us a look!
Finally I’ve got to shoutout Geoffrey Woo & Nakisa Bidarian, who played an integral role in helping me and Jake get this business off the ground. Scott Marshall for helping me think through the many challenges along the way since he invested in me as a 19 year old first starting Draftpot. Greg Elinsky for helping me pursue DTC Simplebet. Chris Bevilacqua whose leadership made this all possible. And Saxon Baum, Ryan Whittemore, & everyone at Florida Funders for believing in me not once, not twice, but three times now — having invested in Simplebet, 305 Ventures, and now Betr — leading our Series A by making the largest investment in their firm’s history. So pumped to build this company in Miami with you all.
Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.