Michigan’s iGaming and online sports betting sectors experienced significant growth in 2024 with combined revenues of $2.9 billion in gross receipts marking a 26% increase from the $2.3 billion recorded in 2023.
2024 Key Figures
December
- iGaming gross receipts – $244 million
- Sports betting gross receipts – $20.2 million
- iGaming adjusted gross receipts (AGR) – $219.9 million
- Sports betting handle – $617.4 million
- iGaming taxes – $45.9 million
- Sports betting taxes – $230,583
2024 Totals
- Total Gross receipts – $2.9 billion
- iGaming gross receipts – $2.4 billion
- Sports betting gross receipts – $460.5 million
- Total Adjusted gross receipts (AGR) – $2.4 billion
- iGaming AGR – $2.2 billion
- Sports betting AGR – $194.4 million
- Total sports betting handle – $5.5 billion
- Annual taxes – $466.1 million
- iGaming taxes – $451.1 million
- Sports betting taxes – $14.7 million
2024 Sports Betting
Sports betting, while demonstrating high variability, also contributed significantly to Michigan’s gaming economy. Peaks in revenue were often tied to seasonal sports events, such as the Super Bowl, March Madness, and the start of the NFL season in September, which led to a notable $58.4 million in sports betting receipts that month. However, as the year concluded, sports betting receipts dipped.
| Period | Total Handle | Mobile Handle | Mobile Handle % | Sportsbook Revenue | Win % | Adjusted Sportsbook Revenue | Adjusted Win % | State Taxes |
|---|---|---|---|---|---|---|---|---|
| Jan 2024 | $601,585,143 | $577,396,906 | 95.98% | $48,197,777 | 8.01% | $19,299,505 | 3.21% | $1,341,121 |
| Feb 2024 | $415,816,728 | $402,594,812 | 96.82% | $30,361,417 | 7.30% | $12,782,739 | 3.07% | $927,225 |
| Mar 2024 | $497,622,751 | $480,369,320 | 96.53% | $43,534,857 | 8.74% | $28,269,607 | 5.68% | $1,729,141 |
| Apr 2024 | $414,426,339 | $399,142,534 | 96.31% | $43,437,160 | 10.48% | $29,340,251 | 7.08% | $1,818,697 |
| May 2024 | $354,836,012 | $343,688,480 | 96.86% | $42,766,351 | 12.05% | $29,971,640 | 8.45% | $1,846,175 |
| June 2024 | $285,170,266 | $276,751,936 | 97.05% | $31,802,442 | 11.15% | -$27,322,634 | -9.58% | $1,165,761 |
| July 2024 | $256,764,457 | $343,688,480 | 97.44% | $29,041,634 | 11.31% | $16,837,536 | 6.56% | $1,126,522 |
| Aug 2024 | $289,680,651 | $280,066,450 | 96.68% | $29,053,190 | 10.03% | $18,030,221 | 6.22% | $938,516 |
| Sep 2024 | $523,776,650 | $501,752,009 | 95.80% | $59,216,535 | 11.31% | $28,317,984 | 5.41% | $1,459,401 |
| Oct 2024 | $582,588,391 | $560,400,000 | 96.19% | $33,000,000 | 5.66% | $9,900,000 | 1.69% | $569,374 |
| Nov 2024 | $670,530,927 | $650,200,000 | 96.96% | $60,228,292 | 8.98% | $39,014,716 | 5.81% | $1,972,376 |
| Dec 2024 | $617,467,564 | $597,700,000 | 96.79% | $20,479,648 | 3.31% | $544,390 | 0.08% | $230,583 |
| Totals | $5,510,265,879 | $5,413,750,927 | 96.62% | $471,119,303 | 9.03% | $204,985,955 | 3.64% | $15,124,892 |
2024 Tax Revenue
Michigan’s iGaming and sports betting operators paid a total of $369.8 million in taxes and payments to the State of Michigan in 2024, a sharp increase from the $292.2 million in tax contributions during 2023. These funds were allocated to various public services, including education, infrastructure development, and regulatory oversight of the gaming industry.
Steady Monthly Growth and Performance
The year began on a strong note, with January gross receipts for iGaming reaching $181.9 million and online sports betting contributing an additional $47.7 million. Combined, these sectors generated $229.6 million in the first month of the year. February saw further growth in iGaming, with gross receipts rising to $188 million. However, sports betting receipts experienced a dip, dropping to $30.5 million, which brought the month’s total revenue to $218.5 million.
By March, iGaming revenues reached $215.15 million —setting the stage for consistent monthly increases. This was further complemented by sports betting receipts of $41.93 million, bringing total monthly receipts to $257.08 million. The trend continued through April, May, and June, with iGaming showing steady resilience, even during traditionally quieter months in the gaming calendar.
December capped the year with an all-time monthly high for iGaming revenues at $244 million. Although sports betting receipts declined to $20.2 million during this period, the combined total of $264.2 million still represented one of the year’s strongest months.
An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.