The NHL has been heavily involved in the betting industry in the United States in order to market the sport and increase its popularity. This strategy is working for the NHL, and the league’s leadership is continuing to pursue betting partnerships.
Sportradar was named the NHL’s Official Betting Data Rights, Official Betting Streaming Rights, and Official Media Data Rights Partner on June 29. Sportradar is a global leader in the provision of sports betting products and services.
The agreement between the two organizations is set to last ten years and will take NHL betting to a new level. Sportradar will be the NHL’s Official Integrity Partner in addition to its betting partnership.
Sportradar claims that its guiding principle is to provide the best betting experience for those who use its product. In terms of fan engagement, the NHL is one of the best leagues. This level of care is improving as the league’s fan base grows and it catches up to the three other major sports organizations.
Analytics drive sports betting, and Sportradar’s technology will take hockey betting to the next level. Sportradar will provide official NHL data and statistics to the media as well as betting companies worldwide.
This will aid in the expansion of the league on a global scale. The NHL is well-known in many other countries, but this will increase interaction with the league. Sportradar will incorporate the NHL’s new Puck and Player Tracking system into its sports statistics software to provide an unrivaled data experience.
Sportradar will also be able to offer NHL live streams to betting operators in legal jurisdictions. Since 2018, live betting has grown in popularity, and watching hockey directly on a sportsbook will help increase interest in the league.