The PGA TOUR has announced an extension to an existing contract that will see FanDuel remain as the Tour’s official betting operator for the next three years.
As part of the deal extension, the PGA Tour and FanDuel will work together to offer odds-based content to golf fans through the Tour’s social media channels including Facebook, Instagram, and Twitter.
Speaking of the contract extension, Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming said:
“FanDuel is a market leader in the United States and we look forward to extending our relationship in the sports betting space for three more years. FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”
The extension allows FanDuel the right to use PGA Tour marks and branding throughout the USA. The deal also allows the betting operator to advertise within official PGA Tour media and on the Tour’s partner platforms. Additionally, FanDuel will be allowed to use official Tour video and content to create pre-game and post-game betting shows and programming.
In a statement released following the announcement, Mike Raffensperger, CMO FanDuel Group said:
“We are excited to continue our relationship with the PGA TOUR a partnership that has been one of our most innovative and groundbreaking since its inception. We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”
In December, the PGA Tour announced a similar three-year extension that saw BetMGM remain as one of the Tour’s official betting operators.
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