BetMGM has announced a strategic partnership with X (formerly Twitter), becoming the social media platform’s exclusive Live Odds Sports Betting partner.
The partnership marks the first time a major social media brand has partnered with a sports betting operator. The deal will see X integrate BetMGM odds and branding into its platform and link out to BetMGM’s website and mobile app.
Speaking of the deal BetMGM CEO Adam Greenblatt said:
“X is the center of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.”
X users in the United States will be able to view BetMGM’s latest betting odds on pro football in the coming weeks. The odds interface for each game will then link to BetMGM’s app or website. BetMGM has stated that the integration will evolve and grow in its functionality over the coming months.
X CEO Linda Yaccarino said of the deal:
“Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.