The UFC today announced a partnership with Stake.com that sees the cryptocurrency casino and sportsbook become the UFC’s first official betting partner in Asia and Latin America (excluding Brazil).
Details of the deal were released through the Stake.com website and reveal that the betting company will collaborate with the UFC to create exclusive promotions for Stake customers alongside VIP experiences and tailored digital content.
The news follows the recent announcement that UFC champion Israel Adesanya signed a deal to become Stake.com’s first crypto ambassador.
Speaking of the new partnership, UFC Vice President of Global Partnerships Nick Smith said:
“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer exclusive digital and social content to our fans, as well as an innovative gaming experience.
UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”
Milan Jovancevic, Stake’s Public Relationships Manager also added:
“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”
The deal was officially launched just in time for UFC 259 which features Blachowicz vs. Adesanya and takes place on Saturday 6th March in Las Vegas.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.